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Traktion blog
Keep up-to-date with the latest digital marketing insights and resources
How to Balance Demand Gen Vs Lead Gen
Most B2B marketers over rely on lead gen and under invest on demand gen. In this article we explain the difference between lead gen and demand gen and how to balance them for optimal results.
Learn how to harness the power of ChatGPT for your digital marketing efforts. From generating content to improving customer service, this guide covers it all. Boost your online presence and drive conversions with ChatGPT.
Conversion Tracking in Google Ads: A Beginner’s Guide
Are you struggling to set up conversion tracking in Google Ads? If so, this blog post shares a step-by-step process for doing Google Ads conversion tracking.
Find out the key performance indicators (KPIs) and metrics that you should track to measure your ASO success, and how to use them to understand and improve your app's performance.
5 Steps to Create Your 2023 Digital Marketing Plan
Get clarity on your 2023 growth goals with Traktion's 2023 Digital Marketing Plan Template. Our 5-step process helps you clearly define your strategy, audiences and set your priorities for the year ahead.