What does an SEO consultant do?

A Search Engine Optimization (SEO) consultant specializes in helping businesses improve their search engine rankings and online presence. The main goal for SEO consultant is to increase organic traffic to a website by improving its visibility on search engine results pages.

To do this, an SEO specialist typically conducts keyword research, implements on-page optimization techniques, and builds high-quality backlinks to the website. An SEO consultant may also conduct a technical SEO audit of the website, identify and fix any issues hindering its performance, link building, and develop and implement a comprehensive SEO strategy to help the business achieve its digital marketing goals.

In addition, an SEO consultant may provide guidance and advice to the business on how to improve its content and overall user experience in order to drive more organic traffic and increase conversions.

How to hire an SEO Consultant?

When looking to hire a freelance SEO consultant, there are a few key steps you can follow to ensure that you find the right person for the job:

• Define your SEO goals: Before you find an SEO consultant, it's important to have a clear idea of what you want to achieve. It will help you identify the specific skills and expertise you need in an SEO consultant, and make it easier to evaluate potential candidates.
• Develop a brief: Once you know what you're looking for, you should prepare a brief. Put alal the key information into a brief. Make sure you include information about your current site, url and organic traffic performance. Be clear on why you think you need an SEO consultant and what results you would like to see, over what period. You should also include a guide budget.
• Once you have the brief you can submit your brief to Traktion who have over 100 verified SEO specialists available to hire on demand. Traktion will then match you to the best fit SEO expert based on your brief. Traktion can also help you write the brief if you need.
• Meet your SEO Consultant: when you are connected with an SEO consultant take the time to evaluate their work and experience. Look at their portfolio, case studies, read reviews from their clients, and check their credentials to make sure they have the skills and expertise you need. You should ask lots of questions and learn more about their approach to SEO. SEO can be quite technical so make sure if you don’t understand some terminology you ask for definition  - a good SEO expert should be able to explain in layman terms anything they do.

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• Negotiate terms and pricing: Once you've chosen your SEO consultant and are ready to work, it's time to negotiate terms and pricing. Be sure to discuss the scope of the project, the timeline, and any deliverables or milestones.
• Set expectations and establish a timeline: Before the project begins, it's important to set expectations and establish a timeline. This will help you and the consultant stay on track and ensure that the project is completed on time and within budget. Be sure to communicate regularly with the consultant to provide feedback and address any issues that arise.

10 benefits of hiring an SEO consultant:

• Improve search engine rankings: An SEO consultant can help improve a business's search engine rankings by conducting keyword research, implementing on-page optimization, and building high-quality backlinks. This can lead to higher visibility on search engine results pages, which can drive more organic traffic to the business's website.

• Increase website traffic: By improving a business's search engine rankings, an SEO consultant can help increase the amount of organic traffic the website receives. This can provide a significant boost to the business, as more website traffic can lead to more potential customers and increased sales.

• Improve user experience: SEO consultants can help improve the user experience on a business's website by conducting technical audits and implementing user-friendly design elements. This can help reduce bounce rates and increase the amount of time users spend on the site, which can improve the chances of converting visitors into customers.

• Boost brand awareness: An SEO consultant can help a business improve its online presence by implementing various strategies to increase its visibility on search engines. This can lead to increased brand awareness, as more people will be exposed to the business's website and its products or services.

• Enhance credibility and trust: By implementing best practices for SEO, an SEO consultant can help a business improve its credibility and trust among its target audience. This can be accomplished through tactics such as securing high-quality backlinks from reputable websites and optimizing the website's content for relevance and authority.

• Generate more leads: By improving a business's search engine rankings and increasing its website traffic, an SEO consultant can help generate more leads for the business. This can be accomplished through tactics such as implementing calls-to-action and creating landing pages designed to capture user information.

• Increase online sales: By implementing an effective SEO strategy, an SEO consultant can help a business increase its online sales. This can be achieved by improving the visibility of the business's website on search engines, which can drive more organic traffic and increase the chances of converting website visitors into customers.

• Stay ahead of competitors: SEO is an ongoing process, and it's important for businesses to continuously monitor and adapt their strategies in order to stay ahead of their competitors. An SEO consultant can help a business stay up-to-date on the latest trends and best practices, and implement strategies to help the business maintain its competitive edge.

• Save time and resources: Hiring an SEO consultant can save a business time and resources that would otherwise be spent on trying to implement and manage an in-house SEO strategy. An SEO consultant has the expertise and experience necessary to quickly and efficiently implement effective SEO tactics, freeing up the business's internal resources to focus on other areas of the company.

• Improve overall business performance: By implementing an effective SEO strategy, an SEO consultant can help a business improve its overall performance. This can lead to increased website traffic, higher search engine rankings, more leads and online sales, and improved brand awareness and credibility. All of these factors can contribute to the overall success of the business.

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At Traktion, we can match your business to a freelance SEO expert to suit your needs – based on over a hundred different factors. Get started now.

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