Traktion blog

Discover the main differences between ROAS and ROI, how to calculate them, and how to use them in your business to measure marketing effectiveness.

Discover all you need to know about B2C marketing automation: campaign examples, mistakes to avoid, and the best tools to help you get started.

Discover what the LTV:CAC ratio is, why you need to track it, how to calculate it, and the ways it can help you uncover growth opportunities at your startup.

Discover our step-by-step guide to launching and improving your App Store Optimization (ASO) strategy. Best practices, tips, and actionable advice.

Stefan Bardega is Traktion’s Co-Founder and Chief Growth Officer. Here he explores the key differences between growth hackers and growth marketers — and when you might need one more than the other.

Stefan Bardega is Traktion’s Co-Founder and Chief Growth Officer. Here, he explains the key considerations of building a growth marketing team.

Discover the step-by-step process to measuring your Return On Ad Spend (ROAS), and how to use it to gain insight into your paid advertising performance. Best practices, tips, and more.

Performance marketing optimises your investment based on outcomes. Click to find out whether it’s right for your business and how you can implement it.

In this post, we explore iOS 14 in detail and explain how it will affect your Facebook Ad campaigns. We also give you some useful workarounds.