Traktion blog

Learn how to set up Google Analytics for your startup’s website or app. Everything you need to do to measure what matters and make data-driven decisions.

Everything you need to know about advertising on Amazon. We’ll show you the benefits and drawbacks of the platform, and actionable advice on how to use Amazon Advertising.

Discover key steps and tasks that App Store Optimization (ASO) services, experts, and agencies offer. Actionable strategies and timeless advice.

The Traktion Top 100 Start Ups report gives a fresh perspective on the UK start up ecosystem. It provides analysis of key metrics for over 100 recently funded UK start ups. It shows how each start up is performing against these key metrics and also ranks them vs. the other start ups in the report.

Building an in-house team of marketing experts can be costly and time-consuming. Especially if you’re targeting fast growth and results from a standing start. Here we take a look at some of the most common pitfalls when outsourcing marketing, before sharing how you can avoid them to get it right from the word go.

Get expert tips, practical applications, agile principles, and real-world examples to help you build an agile, effective growth marketing team to drive business growth.

Finding the right pay-per-click (PPC) advertising talent is not easy. PPC requires a mix of technical know-how, personality and temperament, and asking the right questions matter. We speak with PPC experts to share the top 5 essential PPC interview questions to ask.

In this remote-first era, companies are increasingly including freelancers in their teams. In this article, we address the challenges associated with building a strong team culture with freelancers and how they can be overcome in successfully blended teams.

Snapchat, Instagram, step aside. TikTok is taking over the world by storm. As 2019’s most downloaded app, and with 500 million active users globally, TikTok is the new social platform beloved by Gen Z’s. ‍Traktion outlines 6 key tips for companies to make a success out of TikTok marketing.