Traktion blog

Measuring customer retention is vital to business growth. Here, we share six crucial customer retention metrics and explain why you need to track them.

With Facebook ad costs rising, we speak to Joe Murfin - one of our leading Facebook experts - on what's causing this increase in costs and how to continue getting a positive ROI on your ads

Discover the six growth metrics your startup should be tracking to ensure you’re making the best decisions for your company and growth.

What does a fractional CMO do? What makes a good one? Why should you hire one? In this article, we answer everything you need to know about fractional CMOs.

Stefan Bardega, Co-founder of Traktion gave the following presentation at Facebook about building and scaling a marketing team

The festive season is never far away. We’re sharing some Christmas eCommerce marketing ideas to boost your sales at the most wonderful time of the year.

Why hire a consultant? We look at some of the key benefits of an outsourced professional – and some mistakes to look out for when working with them.

Discover what MQLs and SQLs are and how to use your MQL and SQL data to improve your sales and marketing effectiveness.

Learn how to approach your content marketing goals and KPIs at every buyer journey stage. Actionable metrics to track, examples, and tools to use.