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Why Hire a Consultant? Benefits, Drawbacks, and Tips for a Successful Hire

Published on

September 9, 2021

6 Min Read

Why Hire a Consultant? Benefits, Drawbacks, and Tips for a Successful Hire

Every workplace is different. And while many businesses opt for a traditional structure based on employees, many startups, scaleups, and established firms are choosing a different option. That means bringing in consultants, freelancers, and other external expertise.

In fact, most businesses these days are using a blend of both in-house teams and outsourced talent. Even in 2018, 70% of small businesses had used freelancers, and 80% said they would again. Meanwhile, research from the Harvard Business School recently found that 90% of companies reckon a mix of in-house and freelance workers is the talent model of the future.

What’s best for your business? That’ll be down to you. But, in this article, we want to introduce you to the consultant. That’s the expert who can give your team the strategic advice, problem-solving nous, and skilled leadership that it might need, on a freelance basis.

So, why hire a consultant? Over 80% of UK businesses do it, and are satisfied with the results, according to one study. And for good reason. 

Here, we’re looking at why you might want to consider it, too.

Why Hire a Consultant?

Most businesses are familiar with the management consultant, who’ll come in to restructure teams, suggest efficiencies, and highlight and solve problems. 

Yet, they’re not the only types of consultants out there. Any freelance professional with specialist hands-on expertise — in any field — can offer consulting services. It could be in tech, comms, or in digital marketing, where a consultant will help you define your growth campaigns or digital strategy, or take leadership over a specific channel.

Great. But why hire a consultant? Here are some moments when you can benefit from bringing in an outsourced expert:

Reasons to hire a consultant:

Choosing a Consultant over an Employee: The Benefits

There are many reasons why businesses are turning to consultants for expert advice and practical assistance. Here are six of those reasons:

Any downsides?

Of course, there are a couple of potential drawbacks to hiring a consultant. For example:


Tips to Ensure Your Consultant Hire is a Success

Consultants can bring a lot to your team — no matter what stage your business is at. But they’re not a silver bullet. Things can go wrong when you’re working with outsourced talent.

So, to finish, here are some tips for getting it right:

Conclusion: Finding the Right Marketing Consultant

Consultants will give you on-demand access to a specialised skill set, and this is highly valued by businesses who need to move quickly. The external viewpoints, strategic guidance, and tactical assistance provided by a consultant can make a big impact on your growth trajectory.

Before you hire, though, be clear on what results you need to see, and when. And make sure that your chosen consultant has the skills and experience they need to deliver. 

Traktion will connect your business with a verified, pre-vetted, and proven freelancer. We use over 100 different metrics to find the perfect match, and you don’t pay anything for using our platform. Start hiring now.


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