Social media for marketing is the end to end management of organic activity on social media channels for a brand. The main channels are Facebook, Instagram, TikTok, Twitter and YouTube.
Using guidance from a branding expert, brands use social media to connect directly with customers and prospects in a dynamic and engaging way that enhances their brand that helps move new prospects along the purchase funnel or maintains positive relationships with existing customers.
A social media manager will help you plan what channels to engage on as well as how to engage.
Following your CMO’s strategy, they will define your content plan for those channels and then manage the distribution of content and communication on those channels.
They will engage with people that respond and also report back regularly on the performance of each channel against pre agreed performance metrics, which can include brand awareness, followers or engagement.
Social media experts on Traktion are assessed during a multi stage evaluation process.
Each evaluation covers well over 100 questions, involves an in-person interview with an approved social media expert, as well as reference checks. During the 3 hour evaluation process we find out a lot of information which helps us determine if they are qualified enough to be a Traktion social media expert.
In our evaluation we are looking to learn about their specific knowledge of each platform and how people engage with brands on those platforms. They need to be up to date on the latest developments both in terms of platform features as well as audience developments and changes.
Using materials made by your graphic designer and content marketer, social media managers capture new audiences and, along with lead generation experts, can help convert them into customers and leads.
A paid social media expert can enhance these organic social efforts, all while an analytics expert can track your campaigns, using tools like Google Analytics.
Freelance social media assistants and managers usually price themselves based on a day rate. The day rate will depend largely on their experience.
All social media experts on Traktion operate remotely which ensures we are able to keep quality of talent high but costs low.