SEO stands for 'search engine optimisation'. It is the practice of optimising a website for visibility in the organic search rankings.
Brands invest in SEO to ensure their sites appear as high up in the organic rankings for keywords that are important to their business. Search engine optimisation helps brands reduce reliance on paid media by maximising free organic search traffic.
There are two main areas of SEO; the first is onsite SEO which focuses on the technical side of your site to ensure that search engines can find your site and index it against the right keywords. The second is offsite SEO where you attract links from authoritative sites to build your own authority in the search engines (this is called link building).
SEO experts will ensure that your site can be read by search engines by optimising onsite elements like page meta data, internal links and images.
They will also build links to other websites, which is known as link building, by offering up content in return for a backlink from authoritative sites.
To do all of this, an SEO expert will need to first do a keyword analysis to see what keywords you want to rank for. Using tools like Google Search Console, this keyword research will identify the top keywords to go after both in terms of volume and competitiveness.
The SEO expert will set up tracking for the target keywords and then monitor your overall SEO visibility and organic traffic over time. Combined with competitor research, this will ensure your SEO tactics deliver quality organic traffic growth.
SEO experts on Traktion are assessed during a multi stage evaluation process.
Each evaluation covers well over 100 questions, involves an in-person interview with an approved SEO expert, as well as reference checks. During the 3 hour evaluation process we find out a lot of information which helps us determine if they are qualified enough to be a Traktion SEO expert.
In our evaluation we are looking to learn, amongst other things, what certifications they have, what size of SEO projects they have managed, what categories they have worked on, and of course, their knowledge of the different search platforms.
SEO freelancers usually price themselves based on a day rate. The day rate will depend largely on the experience of the expert. All SEO experts on Traktion operate remotely which ensures we are able to keep quality of talent high but costs low.