Paid social ads are the ads that appear on social media platforms like Tik Tok, Facebook, Instagram, Snap and Pinterest. Paid social ads enable brands to reach large volumes of people with very good targeting and deliver specific ad creative to those people. They are not only an effective way of generating demand in the top of your marketing funnel, they are also a good way of converting demand through retargeting. This combination of targeted reach, retargeting, creative messaging and budget control has made paid social one of the most efficient and effective forms of advertising in recent years.
A paid social expert will help make sure that your paid social ads appear at the right time and place, and at the best possible price, to deliver maximum return for your investment. They will set up your campaign on the platform, identifying the right target audiences to reach as well as setting the budgets and performance metrics. They will load up your creative assets and make sure the campaign shows the right ad to the right people. They will monitor the campaign regularly and report back on performance, making optimisation changes to improve over time.
We assess paid social experts during a multi stage evaluation process. Each evaluation covers well over 100 questions, involves an in-person interview with an approved paid social expert, as well as reference checks. During the 3 hour evaluation process we find out a lot of information which helps us determine if they are qualified enough to be a Traktion paid social expert. In our evaluation we are looking to learn, amongst other things, what certifications they have, what size of campaigns they have managed, what verticals they have worked on, and of course, their knowledge of the paid social platforms.
Paid social experts usually price themselves based on a day rate. For large clients they may charge a commission as a percentage of the media spend. The day rate will depend largely on the experience of the expert. Commission rate will be determined by volume of media spend and complexity of project. All paid social experts on Traktion operate remotely which ensures we are able to keep quality of talent high but costs low.