Traktion's Top 100 UK Startups

Q3 2021

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A fresh perspective on the UK startup ecosystem.

Traktion analyses key digital metrics of 100 recently funded UK startups.

The report looks at funding, talent, search volumes, site authority, social presence and Traktion's new measure of startup acceleration, digital velocity.

The entire data set (with 2,382 data points) is available free to download at the end of the report.

Methodology

The Top 100 Startups received £8.7 billion in investment in Q3 2021 (📈 +13x QoQ)

Fin-Tech is the top vertical, with over £2.3bn invested in Q3 2021.

— The average top 100 start up receives 85,000 organic search visits per month.

Domain authority on average is 33 out of a maximum score of 100.

— Average number of followers across Facebook and Twitter is 42,547.

— The top 100 startups employ an average of 430 employees.

Summary
In this report, Traktion has introduced a new metric — digital velocity.

This is a measure of how fast a start up is growing its organic search traffic. It is calculated by taking the current monthly organic search traffic, and dividing it by the number of days the company has been live. This velocity score is a good indicator of the startup's digital momentum.
Digital Velocity

Spotlight on Top Digital Velocity Startups

Flo Health - provides expert evidence-based information for  women and everyone who menstruates, throughout their entire reproductive lives, with personalised cycle predictions, virtual health assistants, insights on general health, fertility and pregnancy.

OddBox - provides expert evidence-based information for  women and everyone who menstruates, throughout their entire reproductive lives, with personalised cycle predictions, virtual health assistants, insights on general health, fertility and pregnancy.

OnBuy - an online marketplace with millions of products from thousands of online retailers. They don't sell items themselves, provide total transparency and have extremely high approval ratings on Trustpilot.

Elvie - a silent, wearable electric breast pump designed to discreetly slip inside a bra. With Elvie women can collect breast milk where other motherpumpers dare not go. Controlled through the phone, Elvie Pump is wire-free and hands-free.

"The UK start up ecosystem clearly now has the financing, talent, and platforms to compete globally"
— Stefan Bardega
Chief Growth Officer, Traktion.ai

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Traktion's Top 100 UK Startups

The dataset is available here.