Traktion's Top 100 UK Startups

Q1 2021

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A fresh perspective on the UK startup ecosystem.

Traktion analyses key digital metrics of 100 recently funded UK startups.

The report looks at funding, talent, search volumes, site authority, social presence and Traktion's new measure of startup acceleration, digital velocity.

The entire data set (with 2,382 data points) is available free to download at the end of the report.

Methodology

The Top 100 Startups received £1.5bn in investment in Q1 2021, an increase of 33% from Q4 2020.

Fin-Tech is the top vertical, with over £412m invested in Q1 2021.

— The average top 100 start up receives 3,300 organic search visits per month.

Domain authority on average is 31 out of a maximum score of 100.

— Average number of followers across Facebook and Twitter is 13,424.

— The top 100 startups employ an average of 51 employees.

Summary
In this report, Traktion has introduced a new metric — digital velocity.

This is a measure of how fast a start up is growing its organic search traffic. It is calculated by taking the current monthly organic search traffic, and dividing it by the number of days the company has been live. This velocity score is a good indicator of the startup's digital momentum.
Digital Velocity

Spotlight on Top Digital Velocity Startups

Zego, an on-demand insurance provider targeting the UK motor sector.

Freetrade is a stock and shares investment smartphone app which allows you to trade for free.

Too Good To Go, a mobile application that connects customers to restaurants and stores that have unsold, surplus food.

Parsley Box, an Edinburgh-based direct-to-consumer service, which provides ambient ready meals for the underserved baby boomer demographic.

"There are some incredible businesses in this list, many of whom are going to be the household names of the next decade."
— Stefan Bardega
Chief Growth Officer, Traktion.ai

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Traktion's Top 100 UK Startups

Rank
Company
Industry
Q1 2021 Funding
Employees
Domain Rank
Social Presence
Search Interest
Growth Velocity
1
Hopin
Events
£284,000,000
411
83
11548
4300
627
2
Rapyd
Financial Services
£213,000,000
248
59
1702
1700
97
3
Vaccitech
Biotechnology
£119,280,000
47
47
710
647
2157
4
Zego
Financial Services
£106,500,000
240
58
6742
36700
6964
5
Gyroscope Therapeutics
Biotechnology
£105,506,000
154
36
690
302
17
6
Evox Therapeutics
Biotechnology
£68,586,000
107
31
0
1400
75
7
Curve
Apps
£67,450,000
332
71
62637
23700
1072
8
Wildanet
Hardware
£48,209,000
33
30
1102
95
6
9
Amphista Therapeutics
Biotechnology
£37,630,000
15
13
0
2
0
10
Pollinate Networks
Financial Services
£35,500,000
99
25
121
222
21
11
Freetrade
Financial Services
£34,151,000
163
59
41433
33200
1634
12
Cutover
Data and Analytics
£24,850,000
117
37
901
202
10
13
SpyBiotech
Biotechnology
£23,075,000
10
22
0
85
6
14
Too Good To Go
Food and Beverage
£22,081,000
882
69
722888
52000
2800
15
Manual
Community and Lifestyle
£21,300,000
35
46
31133
25300
2522
16
NeoPhore
Biotechnology
£14,981,000
9
9
0
1
0
17
Riverlane
Consumer Electronics
£14,200,000
28
46
1990
213
10
18
Vortexa
Data and Analytics
£13,490,000
75
47
825
348
18
19
nPlan
Administrative Services
£13,064,000
32
37
270
95
8
20
Wren Therapeutics
Biotechnology
£12,070,000
37
17
0
72
4
21
Scoro
Administrative Services
£11,644,000
105
70
22734
51500
2888
22
RAVIN
Artificial Intelligence
£10,650,000
32
41
0
90
10
23
Wefarm
Agriculture and Farming
£7,810,000
81
51
0
811
36
24
Cognism
Artificial Intelligence
£7,100,000
150
55
3080
6200
271
25
Tradeteq
Financial Services
£6,674,000
24
22
391
41
2
26
Focal Point Positioning
Consumer Electronics
£5,893,000
26
31
543
1
0
27
Deep Branch Biotechnology
Biotechnology
£5,680,000
21
26
600
1
0
28
HelloSelf
Health Care
£5,467,000
40
27
1755
43
4
29
CybSafe
Information Technology
£5,396,000
39
58
6984
431
20
30
Capdesk
Financial Services
£4,970,000
50
33
1124
281
21
31
Legl
Internet Services
£4,970,000
28
41
306
150
10
32
Parsley Box
Food and Beverage
£4,828,000
51
34
7354
36700
2473
33
Modern Milkman
Consumer Goods
£4,828,000
60
30
31190
21600
2374
34
Theolytics
Biotechnology
£4,828,000
24
14
189
71
5
35
Lilli
Other
£4,473,000
18
11
302
4
0
36
Ad-Lib.io
Advertising
£4,260,000
85
60
248
452
75
37
Arbolus
Administrative Services
£4,260,000
42
14
34
18
1
38
RHEON LABS
Energy
£4,047,000
28
29
1464
96
7
39
Perfect Ward
Hardware
£3,976,000
29
22
1400
236
12
40
TreeCard
Financial Services
£3,621,000
5
46
11746
75
31
41
Fetch.AI
Artificial Intelligence
£3,550,000
44
61
49300
725
62
42
Humaans
Administrative Services
£3,550,000
4
36
457
42
4
43
CameraMatics
Information Technology
£3,479,000
35
28
1754
217
11
44
ThingCo
Artificial Intelligence
£2,911,000
14
15
273
3
0
45
CorrosionRADAR
Artificial Intelligence
£2,840,000
15
20
214
26
2
46
Jiffy Grocery
Commerce and Shopping
£2,556,000
11
7
0
894
3083
47
Agitate
Financial Services
£2,485,000
13
11
19
2
0
48
Finboot
Apps
£2,343,000
16
35
328
60
4
49
Transreport
Information Technology
£2,272,000
19
25
7241
25
1
50
Payosu
Financial Services
£2,201,000
95
38
0
2
1
51
Mindtrace
Artificial Intelligence
£2,130,000
14
11
0
29
2
52
Spektrix
Information Technology
£1,988,000
108
68
4739
1800
35
53
PPC Protect
Advertising
£1,917,000
30
70
515
10800
639
54
NearSt
Commerce and Shopping
£1,917,000
30
45
0
362
16
55
PerchPeek
Artificial Intelligence
£1,917,000
23
22
762
57
4
56
Adapttech
Biotechnology
£1,917,000
25
18
999
34
3
57
Ben
Administrative Services
£1,775,000
13
11
0
186
36
58
Peptone
Artificial Intelligence
£1,704,000
10
29
351
123
11
59
PSYT
Hardware
£1,704,000
12
49
395
47
4
60
Feast It
Commerce and Shopping
£1,633,000
35
48
17086
3600
861
61
Mindstone
Education
£1,562,000
8
19
0
120
24
62
Omeda Studios
Other
£1,562,000
15
20
13783
66
15
63
Adimo
Advertising
£1,491,000
40
64
2602
296
50
64
Kairos Sports Tech
Software
£1,491,000
12
19
720
159
13
65
CreditEnable
Artificial Intelligence
£1,420,000
33
36
5077
44
4
66
Unslashed Finance
Financial Services
£1,420,000
6
31
5399
34
31
67
LGN
Artificial Intelligence
£1,349,000
8
14
0
118
13
68
Antiverse
Artificial Intelligence
£1,349,000
10
16
53
71
5
69
DST Innovations
Consumer Electronics
£1,207,000
19
24
0
98
5
70
Glimpse Protocol
Advertising
£1,207,000
13
43
0
2
-1
71
ClinSpec Diagnostics
Artificial Intelligence
£1,065,000
13
20
552
2
0
72
Credentially
Administrative Services
£994,000
38
30
797
169
9
73
BlackCurve
Commerce and Shopping
£994,000
14
43
6305
84
5
74
Legislate Technologies
Other
£994,000
10
4
38
11
2
75
Gardin
Data and Analytics
£852,000
4
8
31
11
2
76
TRIM-IT
Apps
£781,000
14
29
21388
1800
100
77
Ai Build
Artificial Intelligence
£710,000
14
35
23433
2
0
78
Peeled
Financial Services
£710,000
7
1
0
2
1
79
Civo
Hardware
£568,000
30
41
2712
579
26
80
NUDEA Lingerie
Clothing and Apparel
£568,000
7
15
5061
80
7
81
Haystack
Other
£568,000
16
8
1088
4
1
82
Transak
Apps
£497,000
9
45
6008
113
18
83
Octopus
Data and Analytics
£497,000
13
17
150816
29
2
84
Continulus
Education
£497,000
3
14
1519
17
1
85
Inflow
Health Care
£497,000
7
4
4707
9
3
86
CAPSLOCK
Education
£355,000
77
26
582
43
7
87
Class-ify
Health Care
£355,000
10
33
1577
7
3
88
RevGlue
Internet Services
£284,000
13
48
2007
32
2
89
Quirk Money
Financial Services
£284,000
3
14
1195
29
5
90
Drag
Information Technology
£213,000
1
53
13523
7700
552
91
B-North
Financial Services
£213,000
28
8
300
33
3
92
Airslip
Apps
£213,000
2
1
7
3
1
93
RareCan
Health Care
£213,000
6
20
205
2
1
94
Ribbon
Data and Analytics
£213,000
2
12
9
3
1
95
Supernotes
Education
£142,000
4
32
1338
2
0
96
Wealthyhood
Financial Services
£142,000
28
10
6625
2
0
97
Neuro
Hardware
£71,000
5
52
150
31
2
98
Nosh Technologies
Agriculture and Farming
£71,000
2
15
1681
10
13
99
Getfixly
Internet Services
£71,000
3
0
308
35
32
100
Kedeon
Commerce and Shopping
£71,000
10
20
282
4
4
The dataset is available here.