Performance marketing is a data driven and experimentation-led approach to optimising your marketing investment. It involves lots of testing and making ongoing iterative improvements using audience data signals and business performance data to continually improve results.
Performance marketing is channel neutral, meaning the decisions over what channel, platform and creative will always be data driven. This should reduce the risk and improve the results of your marketing investment.
Performance marketers are responsible for setting up, managing, measuring and optimising campaigns.
They will frequently review and share the performance of every channel, platform and creative, making regular improvements.
These optimisations will be weekly and sometimes more frequent depending on the volume of spend.
We assess each performance marketer on Traktion during a multi stage evaluation process.
Each assessment covers well over 100 questions, involves an in-person interview with an approved performance marketing expert, as well as reference checks.
A good performance marketing freelancer will have 5+ years of experience in performance marketing.
They will understand the role that every channel and platform can play in driving business results.
And they will have broad knowledge of all the different performance marketing disciplines including search engine optimisation, paid search, paid social.
Our verified performance marketers will also have great analytical, technical, creative and strategic skills.
You can hire marketing talent across 50+ skillsets, including in technical, analytics, strategy, brand, and creative marketing roles.
From Facebook Ads to Google Ads experts, search engine optimisation (SEO) to app store optimisation (ASO), Mixpanel to Hubspot, Traktion has verified marketing freelancers to recommend for your exact needs.