CRO stands for 'conversion rate optimisation'. It is the process of optimising the percentage conversion of visitors to your site.
That conversion can be any business goal: a sale, a sign up or trial. Businesses use CRO to ensure that their site is maximising the opportunity presented by visitors to the site. Like a lead generation expert, they want to ensure that as many of those visitors complete the desired action on the site.
This maximises the value of any marketing or sales activity that drives people to the site. Often a small improvement in conversion can make a big difference to a business.
A CRO expert will analyse the current performance of the site or app store listing to look for issues such as user journey drop off.
They will identify where the issues are and then make a series of recommendations to improve the conversion. They will then run tests with different expert-written content and new graphic designs to see which recommendation improves conversion.
Tests that win will be rolled out and those that don't will be cast aside.
This process of analysis, test and optimise is the core to good CRO. CRO experts will often use a variety of different tools and platforms, including Google Analytics, to run experiments and generate insights.
CRO experts on Traktion are assessed during a multi stage evaluation process.
Each evaluation covers well over 100 questions, involves an in-person interview with an approved CRO expert, as well as reference checks. During the 3 hour evaluation process we find out a lot of information which helps us determine if they are qualified enough to be a Traktion CRO expert.
We learn how they run tests, what types of clients they've worked on, what platforms they use, and what results they have achieved.
CRO experts usually price themselves based on a day rate. The day rate will depend largely on the experience of the expert.
All CRO experts on Traktion operate remotely, which ensures we are able to keep quality of talent high but costs low.