Branding is the process of establishing a connection between your brand, its customers or prospects. Rather than focusing on specific products or services it aims to build a relationship and understanding at a brand level. Businesses need good branding to help consumers understand the brand promise, purpose which ultimately increases the conversion and value of each customer over time.
A branding expert will help you define your brand by understanding what you stand for, your purpose, mission and vision. They will define who the brand needs to connect with, how the brand connects with those people in terms of look and feel, position vs competitors, tone of voice and communications. Good branding experts will provide a brand system that helps you navigate more tactical marketing decisions.
Branding experts on Traktion are assessed during a multi stage evaluation process. Each evaluation covers well over 100 questions, involves an in-person interview with an approved branding expert, as well as reference checks. During the 3 hour evaluation process we find out a lot of information which helps us determine if they are qualified enough to be a Traktion branding expert. In our evaluation we are looking to learn, amongst other things, how they develop a brand, their depth and breadth of experience, what clients they have worked on and what verticals they have worked in.
"Branding experts usually price themselves based on a day rate. The day rate will depend largely on their experience. All branding experts on Traktion operate remotely which ensures we are able to keep quality of talent high but costs low."