The Challenge

Crowdcube enables entrepreneurs to raise finance with the added benefit of being backed by their community. For investors, Crowdcube provides a way to hand-pick a stake in an innovative business they believe in that traditionally would have been restricted to professional investors.

Since it was founded in 2011, Crowdcube has funded over 1,130 deals. With over one million members, a total of £1.2bn has been invested on the platform to date.

Businesses that have successfully raised funds with Crowdcube include BrewDog, Camden Town Brewery, carwow, JustPark, eCar Club , Feedr, Freetrade , Grind, Innis & Gunn, Mindful Chef , Monzo, Parcel2Go, Pod Point , Revolut, and Nutmeg .

Crowdcube briefed Traktion to find a Facebook ads expert that could support them with their campaigns. These campaigns are tight, fast turnaround and require extraordinary agility to optimise in campaign and drive performance faster than the FB algorithm is used to. This assignment would require someone with specific knowledge of funding campaigns as well as Facebook Ads knowledge.

The Talent

Meet Joe - he’s awesome at managing Facebook funding campaigns that smash targets

Traktion matched joe to this brief because not only is he only a verified FB ads expert but he previously ran the Facebook ads for one of Kickstarter’s top 20 campaigns eve - so he understands how funding campaigns work:  the speed, campaign and platform considerations.

The Results

Joe has worked on multiple Crowdcube campaigns  - each one has been fast turnaround (often just a few hours) with multiple creatives and unique set ups.

• Joe has helped brands to raise £5 million on Crowdcube so far
• performance is 10X the industry average for Facebook campaigns
• He’s built an automated reporting engine to help generate insights to optimise future campaigns