April 6, 2022
2 min read
Betlion is a sportsbook and casino business focused on growth in emerging markets. The challenge they faced was 6 months of slowing growth and increasing costs. At the time they were relying on Google to manage their paid search ads and had very little by way of spend diversification. They wanted to move fast to address this and the declining performance.
Meet John - one of the UK’s best Google ads experts. We match John for this project because he’s got a ton of international experience and has also worked on some of the most complex Google accounts there are, including Sky, a complex data driven Google advertiser, that spends upwards of £50m on ads each year.
John had a 5 point plan to fix things:
Growth in the first quarter of active players
Increase in search volume
Increase in volume on Facebook
Decrease in cost per customer
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